Birla Nuvo Consolidated Revenues 12 4. It has strengthened the brand equity of UltraTech Cements among engineers, architects, builders and community. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. Marketing is a general term used to describe all the various activities which involves transferring goods and services from producers to consumers. The report also gives a detailed idea about the Indian cement industry and the key players. We are engaged in distribution of an excellent quality range of UltraTech Cement, UltraTech Fixoblock, Birla White Cement, Birla Wall Putty, UltraTech Readiplast, Ready Mix Concrete, etc. It has an annual capacity of 60+ millions tones.
Hence the name Ultratech was chosen. It has a white cement plant with a capacity of 0. This increase is expected to continue in the future. In Concrete products, UltraTech Cement offers Concrete Lus, Litecon, Duracon, Colourcon, Fibrecon, Thermocon, Hypercon, Pervious, Décor, Free Flow and Stainless. It contains a very low proportion of iron oxide. Moreover, such models can help allocate spend across a portfolio of brands and manage brands to create value.
Movement of Share Prices of Ultra Tech 17 Tables 1. Under Brand Name Birla White it has entered into the White cement category and has a white cement plant with a capacity of 0. Get Price And Support Online; Commercial Ready Mixed Concrete Manufacturers. The increase in infrastructure projects by the government coupled with the construction of the Golden Quadrilateral and the North-South and East-West corridor projects have led to an increase in consumption of cement. UltraTech Ready mix concrete plants in India. About UltraTech Cement: UltraTech Cement Ltd. Can be a crucial part of marketing strategy particularly in advertising.
The real driver of cement demand is creation of infrastructure; hence cement demand in emerging economies is much higher than developed countries where the demand has reached a plateau. Cement is basically viewed as a commodity and the industry is fragmented with around 50 players. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. Throughout the marketing division, the department ensures the customers necessities or requests drive the design and performance for the products proposed. Different type for different concrete, we have the one which is suitable for you. Category Definition Product A product is seen as an item that satisfies what a consumer.
Grasim Industries of the Aditya Birla Group has a 60. Find here Ready Mixed Concrete, Ready Mix Concrete suppliers, manufacturers, wholesalers, traders with Ready Mixed Concrete prices for buying. Earlier, government sector used to consume over 50% of the total cement sold in India, but in the last decade, its share has come down to 35%. No hooks or mechanized handling for these bags. The acquisition gave Grasim an entry into the premium segment of the market. Brand awareness of Ultratech is lesser as compared to global players.
Monitoring the Quality aspact of three Ready Mix Concrete Plants. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Broadly, it can be categorized into demand for housing construction homes, offices etc. Image: buildzar Price: UltraTech Cement has various products and hence has a varied pricing strategy. Buyers today are smarter shoppers who consistently look for discounts or some type of benefit to shop at a store. Financial Highlights of Ultra Tech 17 5. Pradeep Dugar Director , who holds profound knowledge and experience in this domain, the company, with a team of more than 15 executives, has grown exponentially, aptly satisfying the needs of its clients.
UltraTech is having 11 integrated plants, 15 grinding units, 5 terminals, 1 white cement plant and over 100 ready mix concrete plants. The district administration of Chittorgarh has applauded our family planning programmes. To carry out this assessment I will: 1 Identify the marketing techniques used by the companies. Find the latest price of all types of Ultratech cement in your region. Technical Officer Ambuja Cements Ltd. The favorable housing finance environment is expected to fulfill the vast housing requirements, both in rural and urban areas.
The company's production facilities are spread across twelve. The marketing mix is a business tool used in marketing and by marketeers. In case of exporting, the cement is concerned, it reaches the nearest port via road or railways and is further linked to the importing country. Cement Dispatch Growth 5 2. This completes the pricing strategy in its marketing mix.
UltraTech Concrete sub-brands are christened Fibrecon, Free Flow, Colourcon, Stainless, Thermocon, Hypercon, Pervious and Décor, each of which offer a unique value proposition and cater mainly to specific requirements of large infrastructural projects. Its brands include UltraTech cement, UltraTech Ready Mix Concrete, UltraTech Xtralite and UltraTech Building Solution. Brand: Ultratech Cement Company : Ultratech Cemco Aditya Birla Group Agency : Leo Burnett 2005 saw one of the high profile brand launches in the country. UltraTech - Ready mix concrete plants in India. Annual report King Brand Cement, 2004 2.