Examples of dependent and independent variables in marketing research
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In fact the independent variable is what you or nature manipulates -- a treatment or program or cause. Case example for Independent and Dependent variables. If a study has only female subjects, gender would not be a variable, since there would be only women. However, there can also be some ambiguities when deciding whether a variable is categorical or continuous. Your experiment's dependent variable is the ball throwing, which will hopefully change due to the independent variable. In this example, birth weight is the dependent variable that is it represents the outcome that we measure, an outcome that is dependent on the manipulation of the independent variable. In the second phenomenon, i.

These factors affect what a customer needs, which affects sales and ultimately profits. This might be a variable that you control, like a treatment, or a variable not under your control, like an exposure. In other words, the variation in the dependent variable depends on the variation in the independent variable. The variable thought to influence the distance, the independent variable, would be the kicking. The tutor wants to know why some students perform better than others. Research methods such as Naturalistic observation and surveys are often less structured, where as experimental methods are more structured.

Other free analysis examples are also available on the page for download. Moderating variable are typically an interaction term in statistical models. Variables are anything that can change of effect the results of a study. Your two independent variables are: juice type cranberry or lemonade and melting surface metal or wood. Bandura also studied the differences between boys and girls, with gender as an independent variable.

Clothing is informed by culture, but fashion influences a choice of clohting. Even a line in a simple linear regression that fits the data points well may not say something definitive about a cause-and-effect relationship. In the YummyTooth toothpaste example above, this would mean that the groups receiving the two types of toothpaste should be similar. Other than this, researchers treated all rats as much alike as possible. In amount technique, the independent variable can be manipulated by varying the amount of a condition or variable such as the amount of a drug which is given to children within a learning disorder. Drug dosage moderates the association between exercise and cholesterol levels. A regression line can show a positive linear relationship, a negative linear relationship, or no relationship.

Extraneous variables are defined as any variable other than the independent and dependent variable. This will provide you with one of the foundations required to tackle a dissertation based on a quantitative research design. In a study where one variable causes the other, the independent variable is the cause. A variable is any entity that can take on different values. While the independent variable is often manipulated by the researcher, it can also be a classification where subjects are assigned to groups.

While these studies cannot tell us whether one variable causes changes, they can tell us how strong a relationship exists between variables. If the graphed line in a simple linear regression is flat not sloped , there is no relationship between the two variables. The dependent variable is the reaction of the rats. That means that most members of a group are alike on a variable, but different from the other group, e. This experiment is a prime example of how the concept of experimental variables can become a little complex.

In this experiment, the researcher is controlling the food intake of the participant. The error term is used to account for the variability in y that cannot be explained by the between x and y. What is the Independent Variable? Question: What is your blood type? If you study the structure of the , you will see that the Bobo Doll Experiment should have been called the Bobo Doll Experiments. For example, if the independent variable is the use or non-use of a new language teaching procedure, then the dependent variable might be students' scores on a test of the content taught using that procedure. Good data does not always tell the complete story. Categorical and continuous variables There are two groups of variables that you need to know about: categorical variables and continuous variables.

This factor is often the behind the outcome of the experiment. In presence or absence technique, the independent variable can be manipulated can be manipulated by presenting a condition or treatment to one group of individuals and withholding the condition or treatment from another group of individuals. Depending upon what is observed or experienced, new theories are developed. Moderators specify when a relation will hold. My topic is: Attitude towards infertility screening among males. The factors that are used to predict the value of the dependent variable are called the independent variables.

In this study, the toothpaste was the independent variable; it was different between the two groups: one level was the YummyTooth toothpaste itself, and the second level a control group was the identical non-YummyTooth toothpaste a placebo. However, unlike nominal variables, ordinal variables can also be ordered or ranked i. An independent variable in business may affect sales, expenses and overall profitability. The dependent variable is what is affected by the independent variable -- your effects or outcomes. The dependent variable is the variable a researcher is interested in. In an experimental method, the experiment is conducted by changing the value of one variable and measuring the changes in another variable while holding or assuming surroundings constant.