Asian Paints is the market leader enjoying roughly 44% of the market share. The advertisements of both Berger Paints and its competitors are analysed on the basis ofthe key features of a good advertisement and a conclusion has been drawn out. The following table shows the market share of Plastic emulsion- Companies Value Sales % Berger 40. Berger is the lone supplier of Nuclear Power Plants with its Protective Coatings. These tinting machines offer a widevariety of colour shade options to choose from.
The company is internationally located in Russia, Poland, Nepal, and Bangladesh. Berger Paints:- This company started in 1947 as British Paints when it acquired Hadfields India Limited, a paint company that produced 150 tonnes of ready mixed stiff paints, varnishesand distempers. Nerolac and Shalimar have almost negligible market share. The paint industry volume in India has been growing at 15% per annum for quite someyears now. Berger discovers different needs and groups in the market place, target those needs and groups that it can satisfy in the superior way and then position its offerings, so that the target market recognize the companies distinctive offerings and image.
The engagement rate of all companies are very low. So production of these shades from factory increase the stock level which finally fixes the working capital and increase the product cost per unit. This year also, a large number of participants took part in this nationwide Art Competition. More nuclear familiesmean more number of houses even for the existing population thus further driving the demand. Star Rating 4 Star 4 Star 3. All the locations have dedicated sales team to service the customer needs. The Asian Paints group operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries.
Post which he also changed his name to Lewis Berger. I would always try to represent the Berger as a superior brand in front of them. Berger Paints Bangladesh Limited had also organized an exhibition with the top 40 paintings, at the Zainul Art Gallery of Institute of Fine Arts University of Dhaka. Needs to have more focus on Automobile industry in industrial paints segment 4. And the brand is present in over 80 locations in India.
This isin contrast to the 55% share that the sector commanded a few years back. Generally the areas where constructions are raising and, plastic Emulsion are highly demanded in these areas. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. They are pioneers in industrial paints category as they have association with Pinchin Johnson Co. It shows the market share of Berger Paints with respect to its contractors. Of Contractors Cumulative % 0-1 19 29.
As the consumption goes with affordability, the low Indian figure is not a surprise. It was because of their immense help andsupport that this project has been duly completed. We are a service-based industry, so we try to deliver to the customer what they want how they want it. From its humble beginnings, the companyhas moved on to become the largest paints company in India with a market share of 30 percent. Resulting in the installation of numbers of tinting machines in Berger Color Bank stores across the country. Moreover I would visit Buildings that are under construction and asked those land lords that which paints they are going to use for their wall. The paint industry can be divided into three segments.
In addition, numerous secondary dealers operating in the outskirts of the major markets are engaged in selling the products of the company. The dealers and contractors who are a part of the distribution chain are given specialattention. Here is very healthy comparision of all - Asian Paint Asian paints one of the largest paints company and manufacturer also provide wide range of painting. Also, a large portion of raw materials are imported, leaving the cost factor vulnerable toexchange rate fluctuation. I would inform them about the details services, products, and facilities for using Berger. Asian Paints Competition Competitors Below are the 6 main Asian Paints competitors : 1.
Besides majority portion Of the dealers claim that they receive about half of their total order. Sales Office Address: 272, Tejgaon Industrial Area, Dhaka 1208, Dhaka P A B X: 9897717 Hunting , 9897809, 9897847 Fax: 88-02-8825770 E-mail: info ds. Moreover the innovative marketing strategies during 2008 i. Increasing Penetration in the Rural Markets: Paint usage in rural areas is generally in thedistemper segment, hence dominated by the unorganized players. Increasing share of organized sector: Decrease in taxes on key raw materials will improve theposition of the organized players. Match and Compare endless Color Combinations Berger Color Bank has an unique Tint vision software which allows you to see infinite color combinations on the screen of the computer.
. In response the bottom level managers perform their responsibilities sincerely and report regularly to their immediate superiors. The Jury Committee for the competition comprised of Prof. The fiscal incentives given by the government to the housing sector have benefited the housing sector immensely. These data which has been collected through the interview has helped in deriving manyconclusions regarding the market share of each paint category, category of the contractors withrespect to the volume of purchase they make each year, whether they are dedicated to BergerPaints or not, which other paint brands they are preferring, the reason for their preference etc.